0 Balance Transfer Credit Card Are They Worth It

April 8th, 2010 - 

It’s a plastic ocean out there with numerous banks and financial institutions scrambling to sell you their 0 balance transfer credit card. And there are so many kinds of credit cards available in the market that a credit card user gets intimidated and perplexed about which card to choose.

The result is that he often chooses the wrong card and then regrets his decision when he’s already neck deep in problems with his credit card account.

So, never pick up a 0 balance transfer credit card without considering some crucial factors. Here is a small guide that can help you decide which type of credit card you must pocket.

Guidelines to choosing a credit card

Ask yourself, “Why do I need a new credit card?” Is it because your current credit card carries a higher rate of interest, or is it because you want to use it exclusively for your business, or is there any other reason? Zero in on the reason why you need a new credit card.

Once you have the reason, you must check out what kinds of credit cards are available in the market. Here is a brief dossier:

(i) Regular cards/Business cards are cards that give you a spending limit based on your income tax papers. The business card is just like a regular card, except that it comes with some schemes that dangle carrots before you.

(ii) Charge cards are cards that are linked to your bank account and they charge your account the minute you swipe the card. You cannot carry forward a balance with a charge card.

(iii) Reward cards are credit cards that earn you points every time you swipe them and such points are redeemable for some goodies (air tickets, supermarket goodies, etc.) at selected establishments.

(iv) Then there are cards for people who have a bad credit history. These cards carry a low spending limit and a higher rate of interest. (v) Prepaid cards are another type of credit card that are mostly used by teens and some kids too. The parent makes a deposit and the card is valid until the deposit is used up.

(vi) Secured credit cards require that the cardholder deposit a certain percentage of the credit limit upfront into their bank accounts.

Once you have decided what kind of a credit card is right for you, do a comparison between different brands of cards. Compare their rates of interest (APR = Annual Percentage Rate) and also check whether they carry an annual fee.

What grace period or no-payment period they offer you, how do they calculate the interest, whether the rate of interest is an introductory rate, whether rates of interest will vary on cash withdrawals, billing cycles, penalties on balance transfers, and so on.

Voila, there you are! If you follow these basic guidelines, you will be successful in pocketing the right 0 balance transfer credit card that suits your needs. And that is the easy part,the difficult part lies in maintaining a credit card and keeping your credit history clean.

But, that’s another story!

Why Aren’t You Using Freebies to Get More Customers?

November 29th, 2009 - 

Don’t you just love a freebie? I know I do.

I’ve been in two situations recently as a customer, when I received an unexpected freebie. After ordering my usual bagel and coffee at the Bagel Bar,
the girl behind counter offered me a free bottle of mineral water. I was about to ask for a glass of water anyway, so this came as a welcome surprise.

A few days later found me buying a steak at the meat counter in my local supermarket. I was having a chat with the guy behind the counter about the fact that there didn’t seem to be too much meat for so much money.

He obviously took pity on my miserable face when he said – “Tell you what sir, why don’t you have this other steak for the same price” and he slapped another one on top!

So what’s the customer service lesson here? The lesson is that most customers, love a freebie and if they receive one from a supplier it builds a positive
relationship.

As customers, we’re more likely to return and do business with people who give us freebies and we’re more likely to tell other people about our positive experience.

I once read a story article about a restaurant owner who would occasionally give people a free meal. When a group of diners or a family asked for the bill he would spontaneously announce that on this occasion they were his guests and they didn’t have to pay for their meal.

Can you imagine how these people felt – what they said to friends and work colleagues the next day? That free meal probably cost the restaurant owner a lot less that advertising in the local newspaper and it also brought in a lot more new customers.

The Law of Reciprocity states that – “If you give someone something or do something for them – they will want to repay you – to give you something.”

Why don’t you think of some little unexpected freebie you can offer your customers that’ll encourage them to return and also tell others about their positive experience. And while we’re at it – why not try the same thing with
members of your staff. Even your personal relationships – a small unexpected gift or an act of kindness can do wonders for any relationship.

Believe me, once you start to do this, you’ll have many more satisfied customers, happy staff and appreciative friends.